Staysure Winter Sports Microsite
UX/UI Design Project
Staysure is one of the UK’s leading travel insurance brokers with over 6 million policyholders and recently voted the UK’s Number 1 Travel Insurance Provider, specialising in cover for over-50s in the UK and people with pre-existing medical conditions.
Wond was tasked by Staysure and their SEO agency to come up with an innovative way of addressing the needs of their policyholders with pre-existing medical conditions and offering an informative guide to the European winter sports market.
We researched the current offering for people with pre-existing and degenerative medical conditions who wanted to partake in winter sports, in doing so we found that there was no one place offering all the information around which resorts cater for which specific.
We then data researched each resort that catered for the conditions Staysure offered insurance for. Combining this resort data with the winter sports on offer and factoring in weather and accessibility metrics.
Wond the designed an intuitive microsite based on strong UX principles which allowed a user to narrow down the resort choice based on their disability and sporting preference.
Giving the customer all data on the resorts that catered to their specific needs in one informative responsive microsite and allowing the to access travel insurance for the trip.